Friday, September 25, 2009

Boutique Critique

While on the topic of boots, I couldn't pass up a post about my favorite shoe store in Atlanta! Opening its doors in May 2009, Jedal has proven worthy of its prime location in Phipps Plaza. Born out of one woman's love for shoes, Jedal is located on the 2nd floor, above Tiffany's and gives passer-byers a peak of Jedal's savory footwear through windows that make up the walls of the store.

Inside, the store is modern chic, with black carpet, a modern chandelier type fixture, and white leather chairs. And OH the shoes! Lining the walls are some of the most glorious, perfectly crafted shoes that I have ever laid eyes on. Don't expect to find these shoes elsewhere in Atlanta, either. Owner Jennifer Danelli visits Milan often for the shoe fashion shows, and selects styles that she knows won't easily be found.

Speaking of Jennifer, she is often found at the store, teetering around in a pair of Jedal's newest shoes. A sweet, bubbly personality, Jennifer is happy to do whatever she can to help her customers. She has also begun a collaboration with Marco Massetti, Italian shoe designer, creating a shoe line called Jedal by Marco Massetti. Detail is the key word in these designs: ornate swarovski crystals, poems, and custom words make up the collection. The shoes almost resemble jewelry more than footwear.

And the price doesn't come cheap, all of the shoes in the store are designer heels, and come with a hefty price tag. But, as I once told Jennifer, these are shoes that actually LOOK like they cost as much as the price tag says, a rare find these days. Don't take it from me, see for yourself, and be sure to check out Jedal's website, and stop by their store next time you're in Atlanta. I promise, it's worth your while, even if you have no plans of buying shoes.



Jennifer has also provided me with some insider's information regarding footwear for Spring/Summer 2010. Here is what Jennifer had to say:

We are still in Milan, just finished the shoe show here to buy for next sumer. I'll give you a little special information to about the trends next summer, to go with your boot blog. Next summer is all about boots too! But they are open short boots. One that I see everywhere is almost like a flip flop mixed with a boot. It looks like a flip flop at the bottom but then is closed at the top and goes up the leg like a boot. Really fun totally new! So buy short open boots now that you can wear into next summer. In the winter wear them with tights and in the summer wear them open toed!

Thanks for the great advice Jennifer! Get a head start on this style by clicking here!

Mark your calander for Oct 21. That is Jedal's Roberto Cavalli Trunk Show!